What We Do
Customer acquisition is the heartbeat of every company’s growth strategy. Simply put, we’re here to ensure your heartbeat is healthy.
We combine our people, technology platform and full funnel approach to help clients get the most out of their acquisition efforts. It’s not just a volume game, it’s a profitability game. It’s not just cranking the mechanics of acquisition—it means smart segmentation and making intelligent bets on the customers who are most valuable.
It means thinking more like a digital economist than a digital marketer.
Digital Marketer
Volume- Average Cost
- Return on Ad Spend
Volume
Average Cost
Return on Ad SpendDigital Economist
- Value
- Marginal Cost
- Life Time Value/Acquisition
Value
Marginal Cost
Life Time Value/AcquisitionWe’re sales and marketing, top and bottom of the funnel, cost and performance driven. The end result? LQ Digital is a smart extension of your team—lightning fast, constantly improving, and armed to the teeth with data.
How We Do It
Our portfolio of acquisition tactics are determined by where your most profitable customers are. We bring together a complete set of programs from the following to meet your needs:
Search Engine Optimization
Search Engine Marketing
Paid Social
Affiliate Marketing
Contact Center Services
Test + Optimization
Data + Insights
PHASES OF DIGITAL Acquisition
No client of ours stands still. The pursuit of profitable growth means that your acquisition strategies must get stronger over time, moving through phases from volume to greater value.
As our programs land, we won’t just tell you what happened. We’ll share what’s working, what’s not and what’s next. Then, we will help you get there.
Trim wasteful spend
Weed out poor performing campaigns
Boot camp
Dial in conversion process
Remarket to missed opportunities
Hunt for growth
Redeployment
Establish lifetime value model
Set long term success targets
Benchmark
Hypertarget key segments
Double down on most profitable campaigns
Customize
experience by segment
