- Unit Economics: the Heart of Digital Customer Acquisition
- Creating Effective Conversion Journeys
- The Ultimate Weapon of Persuasion
- The Building Blocks of Customer Segmentation
- 4 Steps for Creating a Digital Acquisition Game Plan
- Sun Basket Increases Subscribers Through Paid Search and Affiliate Marketing
- Too Many Brands Overlook Affiliate Marketing
- Don’t Forget About Conversion Rate Optimization
- Digital Advertising Doesn’t Always Work (But It Can!)
- Digital Advertising on “Autopilot”
- A Conversation That Counts
- LQ Digital Named 2017 Optimizer of the Year
- The Rise of the Digital Economist
- Knock, Knock. Who’s There?
- In Search of the Elusive “Profitable Customer”
- 7 Tips for Tackling SEO Like a Pro
April 16, 2018
NewHomeGuide.com doubles lead volume while improving conversion rate by 124%
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NewHomeGuide.com is an industry leading resource for home buyers searching for new home developments. As the industry and consumer preferences shifted from print to digital, NHG knew they had to adapt in order to maintain their prominent position in the market. After investing in a strategic website launch to grow their digital presence in 2017, we were selected by NHG as the digital marketing partner to optimize their acquisition strategy via SEM and CRO.
“What has been most impressive is LQ Digital’s ability to be agile and drive changes at a speed that we weren’t driving internally. I have tapped into marketing experts that continuously strive for high performance to improve our digital acquisition and are aligned with our growth. I look forward to our next phase: which is driving even higher quality that results in even more impact for our clients.”
– Ashley Arnall, VP of New Homes
Download the case study and learn more about:
- How NHG doubled lead volume while reducing CPL by 68%
- The benefits of optimizing your marketing spend across channels to achieve your business KPI
