- Looking Ahead: How to Drive Business Recovery in 2021
- Building a Growth Thesis & Fine Tuning Profitability
- Solving for Overwhelmed Lenders
- It’s Time to Take Marketing Off “Pause”
- How Onnit Improved Performance: Watch the Webinar
- Target Customers With Data: Watch the Webinar
- Business Growth in a Post Covid World: Watch the Webinar
- Get The Most Out of Your Affiliate Program – Watch the Webinar
- Keys to Increasing Conversion Rates – Watch the Webinar
- Using the Phone to Capture New Opportunities: Watch the Webinar
- Watch the Webinar: SEO long-term planning for recovery
- Watch the Webinar: Get Your SEO in Order
- 15 Minute Digital Webinar: Make Paid Search Work for You
- The Impact of Coronavirus on Paid Social, Your Questions Answered
- 15 Minute Digital Planning Webinar: Paid Social in the Time of Coronavirus
- High-tech + Low-tech Growth Challenges for Mortgage Lenders
- Marketing Your App: Connecting Your Systems for the Data Advantage
- Where is your loan growth going to come from? Get the insights.
- 3 Pillars To Optimize Performance Under HEC
- Customer Acquisition for FinTech – The David and Goliath Story
- Power of the Call: Your Secret Weapon to Maximize Revenue and Reduce Costs
- LQ Digital taps Greg Allum as Vice President, Display & Social
- Unit Economics: the Heart of Digital Customer Acquisition
- Creating Effective Conversion Journeys
- The Ultimate Weapon of Persuasion
- The Building Blocks of Customer Segmentation
- 4 Steps for Creating a Digital Acquisition Game Plan
- NewHomeGuide.com doubles lead volume while improving conversion rate by 124%
- Sun Basket Increases Subscribers Through Paid Search and Affiliate Marketing
- Too Many Brands Overlook Affiliate Marketing
- Don’t Forget About Conversion Rate Optimization
- Digital Advertising Doesn’t Always Work (But It Can!)
- Digital Advertising on “Autopilot”
- A Conversation That Counts
- LQ Digital Named 2017 Optimizer of the Year
- The Rise of the Digital Economist
- Knock, Knock. Who’s There?
- In Search of the Elusive “Profitable Customer”
- 7 Tips for Tackling SEO Like a Pro
Other posts
Last week, Google made a surprising announcement and opened up their Google Shopping platform to unpaid product listings. The move comes as many brick and mortar retailers were forced to close their doors (at least temporarily) due to the Coronavirus pandemic and may now be looking to more e-commerce opportunities.
So what does this shift mean for merchants? As part of our weekly webinar series where we highlight digital planning strategies to combat the Coronavirus pandemic, we interviewed VP of Strategic Accounts, Phil Strohl to better understand what this shift in Google’s offering means and how marketers can leverage this new opportunity.
Watch the quick 15 minute video above to uncover:
- What the Google Shopping opportunity means for existing Google Merchants and Merchants that have never used the platform.
- Where to get started if you’ve never used Google Shopping before and what to tackle first for the biggest advantage.
- Key recommendations to maximize the Google Shopping feature, such as: review & optimize product feeds and add products that may have been excluded previously due to a low Return on Ad Spend/margin.
The new experience is live on Google Shopping. Separate “Sponsored” and “Organic” results sections highlighted.
At LQ Digital, we’ve captured a lot of data over the last 15 years on what scores as best-in-class digital performance (search, social, affiliate). At this time we want to contribute by sharing our data, knowledge and expertise to help your company survive this turbulent time and provide relief.
Still have questions or want a us to cover a particular topic? Email us at ehoffman@lqdigital.com and remember to subscribe to our webinar series so you always have the latest news and insight in your inbox: subscribe here.
